Lord Howe Island has achieved a ’number one’ ranking for visitor satisfaction across 62 regions of Australia in a Tourism Research Australia Visitor Profile Satisfaction Report released today by the Minister for Tourism, Martin Ferguson AM MP and the Member for Sydney, Tanya Plibersek MP.
The Lord Howe survey stated that 94% of visitors were satisfied with their visit, with 82% ‘very satisfied’. Some of the criteria where visitors’ expectations were exceeded included ‘nature-based experiences’; ‘something the kids would enjoy’; a place to spend quality time with partner/family/friends’; ‘an adventure’; and ‘the opportunity to discover or learn something new’.
“The tourism industry on Lord Howe is mostly made up of family-run businesses, so as a community, we’re extremely proud to be recognised as number one in the country – and proud that we’ve been able to deliver wonderful holiday experiences for so many visitors, many of whom return year after year,” said Pixie Rourke, Chair of the Lord Howe Island Tourism Association.
See the Minister’s release at:
http://minister.ret.gov.au/TheHonMartinFergusonMP/Pages/THUMBSUPFORLORDHOWEISLAND.aspx.html
and view Visitor Profile and Satisfaction (VPS) Reports at http://www.ret.gov.au/tourism/tra/regional/destinations/Pages/default.aspx
